if i sell marlin sandwiches in new york and the people love it and pay an exorbitant price for it then great. if you love my marlin sandwiches and try to sell them in florida but find my business saavy and income cause you to lose money (even though we both get 55 million to sell them from television) why should i subsidize your inefficiency. especially when you used your 55 million to buy pizzas and videos. why would i want to sign a contract that gives you some of my revenue to sell sandwiches ESPECIALLY IF you are not obligated to use it for the business of SANDWICHES.SHORT COURSE ON THE DEMISE OF THE FLORIDA MARLINS.