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Trading
It depends...
Most of my trades start with email communication.  Most times I will say what I am looking for and ask what they might like in compensation.  I've found this to be the best way.  I'm also always upfront.  I mention what a player is doing this year, if he is under contract, or even if he is injured.  I was shopping Jarvis around and I mentioned that was out with rotator cuff surgery, but still signed through 2003 with his team for example.
I have on occasion offered a team a player who is playing well this year, but not the next - or a player who is playing well an may do so for a couple years, but is 37.  In exchange I ask for a rookie who basically hasn't done anything but has a strong upside.  To me, these are one sided in my favour PROVIDED the rookie pans out.  I don't feel guilty because usually the player I trade away is filling a hole for the team as they make a playoff run.
Rarely, however, do I ever just make a trade offer cold turkey.  It is usually consolidated before the offer is sent.