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Factors
Is there a strong platoon factor?  If he's strong against lefties (or righties) then he may be more valuable to a given owner.  Will his ratings truly admit playing at either corner?  How good a defender is he (especially arm rating if you are getting him to plug in in RF)?
That said, I would expect him to be a fourth outfielder type and would give according to my teams' needs as much as on expectation of much upside.
Dave N